About Us

Love In Store is a YOMA Group company that has more than 5 years of experience in 3rd party payroll management and currently heads more than 9000 people across 614 locations in India. Our strategic partnership assures a strong national presence, with low turnaround times, and in-house training capabilities. Our strength is our in-house technical development team, which works closely with our clients to truly create a solution that is relevant, user friendly, and most importantly customized

With personalized and high-quality services, we’ve created benchmarks in the areas of staffing, service automation, order management, and visual merchandising. We specialize in connecting highly qualified individuals with employers across industries and locations. Screening and shortlisting needs are customized as per the client’s preference. Background checks, drug screens, experience requirements, and certifications to name a few.


We understand the challenges of distributor and consumer management systems and know-how technology can play a transformer in making organizations more efficient, effective, agile, and successful at what they do. We facilitate manufacturers, distributors, retailers, and salespeople working in the FMCG sector with state-of-the-art technology that exponentially elevates their personal and business performance. Many organizations like Grohe, ITC, Redhat, Colgate, PepsiCo, and Kraft Heinz have turned to us for their staffing, technology, and service automation needs. Over a period, we’ve risen from a small team of 10 people to a squad of 3000 champions and experts of varied fields.

With the advent of technology, the evolution of in store presence started. It evolved to a stage where organizations were running massive merchandising setups, and yet were unhappy about their current state. Our service automation tool works as a supporting system for the service staff and managers to achieve their work-related objectives. Infrastructure, Data, Devices, and Software are the key components of service automation.

Challenges faced by FMCG industries

A typical FMCG organization earmarks 15% of their annual turn-over for trade marketing, where a major chunk is spent on their key outlets. Yet, each of them agrees to facing the below issues

Poor Communication – Kirana and departmental stores located across the streets are often unaware of the latest schemes and loyalty programs run by various FMCG companies, which eventually leads to dissatisfaction, low remuneration, and lesser store performance.

Lack of trained personnel– Most of the Kirana stores have untrained professionals to manage their merchandising operation. This often leads to poor visibility of products, lesser brand recognition, and lowering sales.

Delayed and denied payments – In a normal payment channel, consumer goods manufacturing companies transfer payments to the distributors which further give payments to the store owners. Due to a lack of transparency these payments often get delayed or denied, hampering their businesses in the long run.

How we can help?

Love in Store is a one-stop, single-entity solution, that manages your entire supply chain management. Here’s how we can help –

Effective communication– Our process automation tool – Proanto facilitates clear communication between store owners, distributors, and manufacturers eliminating delays in getting the updates of schemes and loyalty programmes offered by manufacturers.

Trained Merchandisers – We hire, train and manage your field force, we equip them with best-in-class smartphones, enabled with our Proanto – our high-performing and leading field force management application for real-time tracking and complete visibility.

Store optimization – We ensure your assets and in store presence is up to your standard, by not only managing the execution, but long-term record management using our backend for audits and scoring photographs. Our analytics engine will create actionable that are going to help you optimize your trade spends and order management.


Transparency – A first of its kind – Retailer Application – LOVE IN STORE – creates a close and transparent relationship with the retailer empowering complete distributor and consumer management. The cherry on the cake is our GST ready solution that fastens payment transactions directly in to the bank accounts of distributors and retailers providing higher degrees of transparency.