What is new for the Modern Trade Channel in the post-pandemic world?

Ever since the dawn of COVID-19, all kinds of lockdowns have been influencing our lives. These lockdowns and the requirements of maintaining distance with people has led to sales and growth drop in the modern trade sector, as people turned towards the local kiranas. 

Effect of COVID-19 on MT stores in the years 2020 & 2021:

So, if we talk about the year 2020, the lockdown left millions stuck indoors with grocery stores working under severe restrictions leading to modern outlets witnessing marginal improvements in business as consumers preferred neighborhood stores.

But then the game changed for the modern trade stores in 2021. With limited restrictions and longer store hours, modern trade started evolving as a new face in India. The brands have shifted to offer strong schemes and promotions to get the customer’s attention. Many of the industry experts have confirmed that the tide has turned, and recovery is also on an upswing for the modern trade channel.

How are SAMT & MT stores adapting technological solutions?

FMCG giants have started looking into the channel as the segment is expected to punch above its weight in the nearby years and increase its sales growth by double digits. Therefore, adapting to digital technology will be one crucial disruptor that is expected to have a profound impact on the SAMT & MT channels. Also, these channels have higher expectations when it comes to technology, supply, and margin.

But then the game changed for the modern trade stores in 2021. With limited restrictions and longer store hours, modern trade started evolving as a new face in India. The brands have shifted to offer strong schemes and promotions to get the customer’s attention. Many of the industry experts have confirmed that the tide has turned, and recovery is also on an upswing for the modern trade channel.

How can LIS be your partner in future growth?

In a nutshell unlock 2.0 has sharpened the future of modern trade channels and is experiencing an uptick at a fast pace. So, this is the right time to invest and make a strong presence in the growing modern trade channel. With LIS’s end-to-end MT (Modern Trade) service we can help you grow your MT & SAMT channel. 

 

How do we do it?

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Manpower recruitment, training, deployment, and management

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Tech Setup (App and Backend Portal)

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Backend audits

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In-store promotion and festive execution

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Backend audits

We are already helping many stores to elevate their delta growth in the invested stores by 16%+ vs the non-invested stores. With our expert & experienced manpower, we are also covering 300+ cities PAN India. So, what to waiting for? Get in touch with us today and witness the growth in your MT program and build a future-fit business.