What is new for the Modern Trade Channel in the post-pandemic world?
Ever since the dawn of COVID-19, all kinds of lockdowns have been influencing our lives. These lockdowns and the requirements of maintaining distance with people has led to sales and growth drop in the modern trade sector, as people turned towards the local kiranas.
How is digital technology boosting a new level of growth in the FMCG sector?
Covid-19 has truly shown the world the importance of technology and especially to the Kirana stores that remained open throughout the lockdown amidst all the hullabaloos. These stores are now beginning to leverage on technologies and witness a new level of growth in their traditional trade stores.